In the world of social media, there are dozens of unique metrics that can be used to determine various levels of progress: some focus on visibility, while others are more concentrated on the rate at which their content goes viral. Each social campaign may have its own unique strategy and goals, but ultimately, some metrics are universal in determining success. Some metrics systems try to combine all the data into a simplified number or rating, but this does not do your social campaign any justice in determining strengths and weaknesses. Below, we have outlined three important metrics that should be considered for any and all campaigns, helping you to be aware of your growing (or shrinking) social presence.
Your Response Time
Customers, clients and followers of your brand expect to receive prompt feedback regarding their questions, comments or complaints. In many cases, a potentially bad situation can be rectified through simple attentiveness to the problem at hand. Rather than allowing those problems to go unsolved and in the process have criticisms pinging search engines, you should be attempting to have the lowest average response time possible. Simply put, this is an aggregate of all of your important messages and the average amount of time it took for you or someone with your brand to respond.
Your Response Rate
The best way to leave a bad impression is by leaving no impression at all – namely, by failing to respond to a message that would be deemed important by both yourself and the sender. Sometimes, people have simple questions about your brand that they would like answered. When you fail to respond, you leave an impression that the brand itself does not care about outside opinion or questions. Your response rate should include all important messages (the same as the response time metric) and your rate is simply determined by the number of messages you or your brand responded to out of those within a pre-determined period of time.
Your Rates Compared Against the Competition
Some social metric systems like Sprout Social allow users to monitor and compare their response times and response rates to that of other social campaigns that are within their niche or industry. When comparing this data, obviously you will want these two metrics to be at least average, but preferably better than average. Campaigns that go above and beyond the call of duty will often find themselves rewarded with positive social commentary and increased web chatter, all of which will be pinging search engines with their comments and findings.
While many metrics may be valuable in discerning the success of your social media campaign, one of the most important ways in which you can be sure that you are doing your part is through monitoring your attentiveness to customers’ and clients’ questions. By taking a proactive approach, you can appease all those who have questions and comments while also defusing many volatile situations with irate individuals. Please, consider keeping an eye on these response metrics so you can be on top of your social media empire and be ready to handle the next big challenge.
Many webmasters have taken for granted the concept that much of the internet is featured in English. While English has remained the language of business, it is not the end-all, be-all communication method when it comes to breaking into new markets and engaging with a new audience. There exists several reasons for broadening your exposure into a new market and language, and there may not be a better example of this than China. If you are wanting to engage with a Chinese audience, you most certainly are going to need to optimize your site to appear in Baidu, the predominant Chinese search engine. This article will help you understand what needs to be done on your end to be featured in Chinese search results.
Devising the most efficient content strategy is something many bloggers, webmasters and businesses contemplate when managing their websites and blogs. Deciding on whether you will be using news-based content or static content is a tough decision for many and each method has certain advantages and disadvantages. For those trying to decide which way to go, we have put together a cheat sheet of sorts that explains each approach, as well as the pros and cons you will encounter. The final question is, “Which is better? News based articles or evergreen content?”. Continue reading to find out the verdict.
Countless business professionals have flocked to LinkedIn as a place where like-minded people can interact, network and likewise increase their clout in the business world. Whether it is in the pursuit of a new career or in search of a new solution for a particular business objective, LinkedIn has the largest gathering of professionals online than any other outlet on the planet. LinkedIn profiles have a dual function: they help people find you within the confines of LinkedIn, but they also are displayed in certain search results. For those wishing to raise their profile rank and appear more prominently in search results, continue reading to find out how to do so.
Social media is the latest element of the web to be revolutionized by marketing approaches, leaving many in the field wondering what they can do to get the most out of their marketing strategies. Google+ was a rather late addition in the world of social media, but has grown exponentially due to a large Google web presence and constant promotion of its existence through multiple Google products. If you have been looking to get more out of your Google+ presence, then continue reading to find out how you can optimize your social media to be more effective when it comes to marketing.